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Work That Shaped My Thinking

Seven companies, seven problems nobody assigned me. In each one, I found it before it was my job to fix, then stayed until it shipped.

Healthcare AI

Leading the clinical workstream inside a multi-team healthcare transformation

WebPT wanted their clinicians talking to patients, not typing. I owned the clinical workstream that had to make an AI scribe trustworthy enough for a real exam room.

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Healthcare UX · AI Product Design · Strategy
WebPT clinical dashboard
Execution → strategy

Turning "why this approach?" into product strategy

I stopped designing what was asked for and started asking why - that question eventually became the company's core product.

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Boomerang · AI Product Design · Team of 20
Persona360 contact view
Fixed UI → rules engine

Rebuilding Zoho CRM's rules engine for 250,000+ businesses

Sales Motivator ran on hardcoded point values and a dashboard nobody could customize. I rebuilt it around a criteria-based rules engine.

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Zoho CRM · Enterprise SaaS · Solo Designer
Sales Motivator rules engine
Systemization

Building a design system for a 20-person team that didn't have one

Every screen in the product looked hand-built because it was - no shared components, no governance. I built a system to fix that.

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Boomerang (BuyerAssist) · Design Systems · B2B SaaS
Design system components
Government proposal

Designing a digital ID that replaces the passport in your pocket

J-ESTA modernizes how travelers from 71 visa-exempt countries get cleared to enter Japan - a digital card does the verifying.

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Hitachi (via GlobalLogic) · Complex Systems · Workflow Design
J-ESTA e-card proposal
Founder, 0 → 1

The product was right. The timing to sell it in India wasn't.

We validated the problem with 50+ schools before building. Validating a problem and getting someone to buy the fix are two different questions.

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Scool Panda · Product Discovery · Founder
Scool Panda product ecosystem
Internal Initiative

Method's AI design-review copilot

A smaller-scope tool for Method's global design team to validate their own work before it goes to the client - not a headline initiative, just a useful one.

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AI Product Design · Method / GlobalLogic
AI review dashboard

Think we'd enjoy solving a problem together?

Coffee's on me - or the call, whichever's easier for you. No deck required.